Esther, the 'Foodmall' Gal! - Instablogs
Esther, the 'Foodmall' Gal!
Vikas Shekhawat , Churu, Rajasthan: Dec 14 2005
Made Popular Dec 14 2005

Esther Mary Sahu - a little, chubby, mischievous, affectionate, touchy, emotional... but out and out a performer. After her hit series on weird foods, we were flooded with queries as to who this ‘usually unusual’ person is - a chef, a housewife, a cookery teacher, or just a blogger?





How has it been working at Instablogs?



Working with Instablogs Network has been a learning experience. The guys are so sweet; they work along with you, converting all your weaknesses into one of your potentials. I really thank the Instablogs team, especially Nandini, for giving me an opportunity to project my perspective of the food world...I was not alone, she and my editor Nirmal explored all the possibilities with me to create the Foodmall magic.



Who is this Esther peeping from the global kitchen window?



Well, nothing secretive about me. Peeping from the global kitchen window, she is not 10 percent of what she actually is...magician reveals magic in spurts!! Okay guys, Esther is a very God-fearing person, extremely extrovert, very loving and a wee-bit ambitious. When Esther doesn’t do anything, she talks to herself and this is the only time when she tries hard to be different from others...but never for the heck of it.



How did you get into food blogging?



I got lots of accolades for my culinary skills. Honestly, my friends talk to me about the nitty-gritty of cooking and we drift into culinary conversations. This conversation includes ‘efforts to make food a functional part of living and not just cooking anything new’. Believe me, we were not a group of food scholars, but we were food explorers. So, that just tells you about my inspiration, and Instablogs Network has loads to tell you about the platform that it gives to explorers like me. My journey has just begun and via food blogging, I’ll try to make food as varied perspective as in case of techno fields.



What are your other hobbies?



First one is cooking, and the other two...ummm...are also cooking. The rest to follow are counseling of my friends and the loved ones. Generally, I love to ensure that the world around me is perfectly intact, peaceful and happy.



Tell us something about the just-concluded ‘Weird Food Week’ on Foodmall.



In the first place, I would like to thank Amit. The Weird Food series was Amit’s idea...and you see, it has worked out well. The rest of it lies in the fact that I looked at the term ‘weird food’ as an outsider...’the foods that appear weird to me should appear the same to my readers as well’ was my sole concern. Feeling weird about a food is a relative term. That’s why, while putting down my weird feelings for the foods across the globe, I had just this in mind: ‘Things inedible for me might be absolutely edible for somebody else.’ But I thank Lord God Almighty, for He has used me for ‘His Glory’.



What else do you plan to cook at the Foodmall?



Presently, I am blending Foodmall with the food industry sector and seasoning it with core culinary dimensions. In the days to come, I would come up with more series on top cuisines of the world, health foods, expensive foods, etc, and also with the series that friends and my readers want me to focus on. Apart from these, I am also planning to review the best food sites in the cuisine category, breakfast category, gift and gourmet foods, so on and so forth.



Coming from a richly diverse and spicy country like India, how come you provide such rich description of foods around the globe?



Are my descriptions really rich? I didn’t know that! Well, that’s for the readers to judge. But as far as describing non-Indian food is concerned, I would say, basically it accounts to the environment which I was brought up in. In eastern India, there’s a lot of influence of German and American missionaries. And whenever these missionaries came to India, they were made to feel at home.



I still am a great fan of the New McCalls Cookbook by Mary Eckley, published way back in 1973...this book was gifted to my mom on her marriage by aunty Beth, from Florida. And as I grew up, I saw my mom treating the German missionaries the delicacies from that book...and they liked it. So, you can say that the acquired knowledge of foods that are not Indian is handed down by generations, Christmas get-togethers or during welcome bash for people from far off lands.



How many other projects (blogs) you are handling right now?



I am looking forward to create a convergence between food and health through a possible series on yummy health foods. Apart from that, I will be talking up certain health topics to blog about in future.



What are your favourite food blogs other than yours?



I love reading the posts of Cooking Diva - Melissa, and my favourite wine blog is Spittoon blog. As far as seafood is concerned, Chef Shane and Food for the Fish blog presents you the rarest of the delicacies. Besides, Chefs.com gives me the most updated and excellent reviews from the food world.



What are the five most essential things everyone must know to cook?



If a person, who can manage only with a burger, must know to do the following things:



1. Scramble eggs

2. Saute sausages, ham and bacon



If you want to cook the bare minimum,

1. Boil noodles

2. Prepare the proper accompaniments to go with the noodles

3. Make a simple tomato puree for saucing up your noodles



What’s your take on the obesity epidemic?



Obesity epidemic can be tackled only when people change their lifestyle. Believe me, it’s got very little to do with any drastic changes in food habits. I am saying this because food giants like KFC, McDonalds and Burger King are formulating foods with healthy supplements.

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0 Stars
Dharmendra
New Delhi, India
Welldone Esther..... you r doing a great job, keep it up.....
I would like to learn to cook Rice and dal. and some basic chicken fry. Pls do some articles on favourite chicken preparations. Great blog. Great Girl. keep it up!
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Bhawana Negi
Delhi, India
Esther I really like your foodmall blog. It’s really intersting to learn about new recipes. Keep it up
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Vikas Shekhawat instablogs.com
Churu, Rajasthan, India
Esther I luv your foodmall blog . I think it is one of the best blog on food. Hope that you will come out with great ideas like that of wierd food series.
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Anirudh
Gwalior, India
Being a novice cook, I would urge Esther to give some more delicious recipes. Anyways it was a great interview, would love to see more intreviews in coming days.
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The kind of food that I love she doesn’t write often (fish curry, fish pakora, fish kalia, amritsari machli) but whatever she writes I try to get a look at it. (to be on the safe side, for my own risk because i am a guineapig for my girlfriend at her kitchen). I gotta change my food habits now because my girlfriend is trying a lot of them out there at the kitchen. (not the sushi one though, alas). Believe me, Esther that’s amazing. Keep writing more such stuff. My mom will soon find me obese.
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Pradeep
mysore, India
Esther , its very interesting to know bout many dishes and diffrent way to have food..i really curious to read your new postings . I always wait for it. doing well. wish u very good luck
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Charu
Delhi, India
Great blogger. What about a series on foods for babies?
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I wonder when someone will do a great Q&A like yours with me.
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Yo! Esther babe, I am coming, coming straight to your house this weekend. I am sure you won’t shy away from giving me a treat. So what are you cooking sweetie? Make it weird, make it yummy and make it for yours truly. Anyway, great work Esther, well researched and well worked upon. I loved reading every post. I read them many times over daily. I am awestruck simply.
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Veronica
Delhi, India
Being a foodie i found foodmall a great treasure for food lovers, moreso because i love to experiment with different cuisines. Looking forward to your series of most expensive food...!
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Asha
Bridgetown, Barbados
You are doing great at your foodmall. I am a regular reader of your blog as I got a lot of thoughts from there and after reading your interview here at Instablogs, I came to know a lot about you. The best thing is that in the complete network you are planning to balance the blogs in a very nice manner. I mean to say at one blog you are providing a lot of food which can’t stop anyone to eat, but at the same time at other blogs you are the only person who is planning to give advice about their health. Your words ”Apart from that, I will be talking up certain health topics to blog about in future.” It’s really great.
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Ankit
New Delhi, India
That was a great interview... Esther is doing a great job, with foodmall. I am looking forward to your future blogs too.
Wow... That was an cool interview. Its really very good to see, people working behind the great content. Interviews are a great idea, and I am looking forward to more interviews, especially Jonty of http://www.indiadaily.org and Irani of http://www.greendiary.com Wish you more success Esther. :)
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Melissa
kirkland, United States
Esther, your work is really GREAT! I still can not understand how can you post so many times a day, —I am not complaining at all, because all your posts are very interesting. I know it’s a lot of work,...I can barely post once a day :) Thank you for mentioning my blog. Hugs! Melissa
[...I am really happy with love and response of food lovers and friends in the blogging community. In response to that my Editor Nirmal, decided to interview me, so that my friends nd the readers of my blogs come to know more about me and my blog. If you...]
Keep up the good work, Esther! Instablogs is getting better every day.
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Michael
Beverly Hills, United States
Hi Esther, I’ve been watching closely the progression of your blogs, especially, the one that seems most close-to-your-heart, Foodmall. Am I right??? Great going. I hope, by now you have realised that it’s only performance that matters at the end of the day. Bitching and backbiting on and off the Net, trying to influence people through means other than professional, stealing of others’ resources without giving them any credit...I mean stealing of links...have but too short a longivity. Be honest, be forthright. May God bless you! -Michael
Esther sounds like a great new writer to have in the company.
[... Instablogs published an interview today with Esther from Foodmall:Coming from a richly diverse and spicy country like India, how come you provide such rich description of foods around the globe?Are my descriptions really rich? I didn’t know that! Well,...]
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Matt
Darien, United States
nice interview — I posted a link over at Blog Network Watch – Matt
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Esther
Delhi, India
Thanks Matt, I am really glad that you liked my interview, hope you like www.foodmall.org, as much as the interview. Thanks a bunch for the both the links, I mean the link for Redesign and Interview. Love Esther
Michael who r u? Michael Jackson, Michael Jordan, Michael Moore, Michael Chiklis, who r u? Please come out, or are you too little to come out??? >>Bitching and backbiting on and off the Net, trying to influence people through means other than professional, stealing of others’ resources without giving them any credit...I mean stealing of links...have but too short a longivity. The Net is good hiding place for cowards. Come out you weak man. We know Esther for so long and here comes this idiot shouting nonsense.
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Esther
Delhi, India
Thanks Andy, I am really glad that you appreciated my work...keep sending in your comments and suugestions to www.foodmall.org. Love Esther
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Esther
Delhi, India
Thanks Melissa, You are such a sweet friend, but honestly speaking I really love your posts for me quality does mattern n all your posts are excellent. Hugs Esther
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Sourav
Kolkata, India
its a cool interview and a interesting and informative blog too. great going sisy keep it up
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Mukesh
Gurgaon, India
Hi, Esther you are cadid like your blogs in your interview too. Well done, keep it up. By the way can I drop in some time to get a first hand taste of your culinary skills.
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Esther
Delhi, India
Thanks Mausi and Sam, I am really glad that you have liked my site. Yes I am coming very soon with a series on Health Foods. Thanks to God and his Glory be done.
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Esther
Delhi, India
Thanks Sourav, It would be really great if my brothers and loved ons participate in my site.
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Esther
Delhi, India
Thanks a bunch Apu Bhai, I am really glad that you liked my work and I simply love you guys for encouraging me and being by my side when the going was not easy. I PRAISE GOD FOR GIVING ME SWEETHEARTS LIKE ”YOU” & ”MAMULI DI” Hugs
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Karthik
Chennai, India
Oh wow! I like that u r amazing miss ester i m gaga over ur article .i want more and more frm u. i would love to see that .i am proud to be ur best freind. I haVE BECOME UR FAN .thnx .May GOD bless u and ur family.i m sure u will acheive sucess in a very short time.u r almost close to that .sky is not te limit for u.u have to go betyond that. i wish u all te very best in life . u r really great WITH LOVE , URS KARTHIK
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