Even this Bentley Continental GT would not be enough to entice the Ladens, trotting in the jungles to test their bazookas. Perhaps, that’s the reason it cropped up in Berlin. It’s a straight treat for the Gone in 60 seconds gang. ...

With Obama clinching the crown, it’s not possible to take on the day without discussing the US Elections. However, unlike others, I’d just share what future is holding for us, not only in the field of advertising and media, but whatever you...

Advocacy group 11.11.11’s international campaign for decent work was launched in January 2007. The recent video is part of the series. The Belgian campaign in Dutch and French includes videos, a website, and radio PSAs. Everybody involved in the...

You can’t win over technology. However, yes, you can devise ways to make the best use of it and win over your target consumers. In a new study, Professors S. Adam Brasel and James Gips from Boston College presses on the fact that brand visibility...

Time. It never stops ticking. However, when would advertisers learn to respect it? I don’t know why, whenever I try to retrieve the message from a long ad, I’m simply not able to connect. To cut the long story short, “Tick tock, Tick tock, Tick,...

Advertisers know best how to play with the human psyche. Hill Holiday’s exquisite campaign successfully wins the mind game by bringing the “faces behind the hands” to life. However, the text on the hands depicting the dreams, though excellent,...

The mother and brother of Oscar-winning American actress Jennifer Hudson have been shot dead and her seven-year-old nephew is missing, police said.

The Oracle, seems to be one of those last ditch efforts to save the almost-obsolete watch. If I can’t make a call from this futuristic gizmo, I’d prefer not to tax my wrist. However, geek fahionistas might have a different viewpoint. No doubt,...

Chandrayaan-1, India’s maiden moon spacecraft, was put into Transfer Orbit around the earth by the Polar Launch Vehicle PSLV-C11 after it blasted off from the Satish Dhawan Space Centre.

Nick Bilton questions - “When will paper really die?” We all should be asking this. Why? Because the options are here. However, nothing dies, everything gets replaced. In the same manner, the mode of advertisements too will change. It has...